“Veronica Mars” and “The Good Place” star Kristen Bell recently announced she would roll out a new CBD skincare line called Happy Dance.
The move was announced May 19 in a press release from Lord Jones, the large-scale CBD company that is manufacturing the products with Bell’s star-power and guidance at the helm.
According to People, Bell’s motive was to create a suite of affordable beauty products that working moms and others could use to benefit from the attributes of CBD while looking good.
When it comes to CBD, Bell is joining a litany of other celebrities, athletes and influencers who have picked up CBD sponsors or started to build out their own brand.
CBD has grown wildly popular in the time since industrial hemp was legalized at the end of 2018. Willie Nelson, Rob Gronkowski, Martha Stewart, Snoop Dogg and others have jumped on board the CBD hype train.
People love to use CBD for their chronic pain, inflammation, anxiety, and other uses. Only one prescription CBD drug has been approved by the U.S. Food and Drug Administration but its use in the nutritional supplements and wellness sectors is nearly ubiquitous.
"I first discovered Lord Jones CBD products two years ago and have been using them ever since," Bell said in a press release this week. "I was skeptical at first, but was quickly blown away by the quality, integrity and consistency in all of the products. When I met Lord Jones founders Rob & Cindy, we aligned on a shared desire to make a CBD line that would be accessible to a wider audience at a lower price point while maintaining the same trusted quality as the Lord Jones brand.” 
The product line from Lord Jones is expected to launch later this year and Bell said she hopes it conveys a simplicity of use for busy folks who don’t have the time or attention to dedicate to elaborate prep routines. 
"We couldn't imagine a better partner than Kristen," Lord Jones founder and CEO Rob Rosenheck said in the press release. "Kristen has a singular voice and has always been outspoken about what she loves and believes. Her passion, authenticity and kindness will be at the core of Happy Dance and make her the perfect messenger to bring CBD self-care to the mainstream.”