NHL icon Mark Messier joins the CBD game
National Hockey League (NHL) standout Mark Messier may be best known for his hockey career with the Edmonton Oilers and the New York Rangers. However, the six-time Stanley Cup champion recently jointed a new team — the team at Akeso CBD water. NXT Water, the makers of Akeso, announced this addition on Feb. 25.
The Akeso team markets its CBD water as “Hemp Powered Hydration” that is made from ultra-purified water infused with 10 mg of broad-spectrum organic hemp extract. The product reportedly tastes like pure water though it delivers electrolytes like a sports drink. It has no sugar or calories, but it contains “multiple botanical elements to naturally help reduce inflammation and assist in stress/anxiety relief.”
Messier turned to CBD to improve mental and physical health
"Twenty-six years of playing professional hockey takes its toll on you both mentally and physically,” Messier reportedly said.
After retiring from professional hockey, Messier reportedly spent time educating himself on natural ways to maintain good mental and physical health.
“Upon my retirement, I discovered the healing powers of hemp and once I met the NXT Water team and tried Akeso, I knew I had to become involved in this groundbreaking product. It is now an integral part of my daily wellness protocol,” Messier said.
What makes CBD water so special?
Consumers use CBD products for a variety of reasons. Some people find that it relieves their inflammation or pain. Others find that CBD helps them maintain good mental health by easing anxiety or depression.
CBD can be consumed in various ways, including tinctures, capsules, gummies, topical and others. Infused water is a less common delivery method, but it can do the job just the same.
However, Akeso CBD water does incorporate a couple noteworthy features. The company reportedly developed a proprietary process to extract and infuse CBD, CBDA and CBG while maintaining potency and shelf-life stability over a year. It is also reportedly the first CBD company to make use of StrainSecure.
StrainSecure is an integrated blockchain seed-to-sale verification platform. Each bottle of Akeso CBD water has a visible QR code. When this code is scanned, it displays the bottle’s Certificate of Analysis (COA) from an independent third-party laboratory that proves exactly what is included in the water.
How is Messier involved with Akeso?
As an equity partner and brand captain, Messier will collaborate with the company on branding, advertising and marketing campaigns, social and digital content, opening up new sales and distribution channels and other initiatives.
“Extraordinary character is essential when it comes to both professional team sports and business partnerships, and Mark is inspirational and successful on every level,” Todd Waks reportedly said. Waks is the CEO of NXT Water, the company responsible for making Akeso CBD water.
He added, “[Messier's] personal and professional success is a result of his authentic and tenacious spirit, which embodies everything about this brand. Mark is universally known as ‘The Captain’ and we are thrilled to have him join us and provide his leadership in our mission to change the way people think about water.”