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Martha doubles down on fall vibes with pumpkin spice CBD gummies

Pairs well with: latte foam art, tiny pumpkins, fuzzy comfy socks.

It’s not quite fall. But isn’t Martha Stewart always a little ahead of schedule — and the curve?

August 15, The 81-year-old lifestyle entrepreneur launched the latest flavor in her CBD portfolio, Pumpkin Spice CBD Wellness Gummies, reports financial sector news site The Street.

Stewart has built a brand on embracing seasonal experiences, along with celebrating homemaking skills and women in business.

“The Pumpkin Spice flavor signifies the beginning of the fall season and I wanted to capture this delicious moment with our CBD gummies,” Stewart said in a press release. “It’s always important and a pleasure to expand our offerings and continue to make CBD convenient and tasty to enjoy, every day.”

“The Pumpkin Spice flavor signifies the beginning of the fall season and I wanted to capture this delicious moment with our CBD gummies.”

— Martha Stewart

Some might call the flavor iconic. Others might call it — yaaaawn — predictable. Or fodder for a white woman’s Instagram.

“The gummies tap into several trends at once,” notes reporter Veronica Bondarenko, writing for The Street, “along with the growing demand for CBD, it seems like brands start peddling pumpkin spice products earlier and earlier every year.”

Stewart doesn’t appear concerned about the haters when it comes to her seasonal gummies, instead making it clear the gummies are for those who revel in “it’s fall y’all” vibes.

“[T]hese new gummies tap into the spirit of the season and are the perfect addition to consumers’ favorite fall activities,” the release reads.

For Stewart, the limited edition gummies are an add-on to her existing CBD product line: a variety of flavored gummies (which she calls “pâte de fruit”), softgels, and oils in flavors like Meyer lemon and blood orange. Stewart launched a CBD skin care line last January, and has a separate line of tinctures and soft-baked chews for pets: chicken and cranberry flavor for calm, chicken-blueberry for mobility, and chicken-blueberry-anise for general wellness.

As with the previous CBD products, the pumpkin spice gummies are a collaboration between Stewart and Canadian cannabis manufacturer Canopy Growth Corporation. Marquee Brands, which acquired the Martha Stewart brand in 2019, is also part of the project.

Each of the gummies contains 10 milligrams pure CBD isolate, and has no psychotropic effect.

Stewart has said she's avoided THC since smoking a joint in the 1970s, but has also acknowledged that her friendship with the musician and celebrated cannabis aficionado Snoop Dogg made her more receptive to the plant’s benefits.

In 2015 she sat next to Snoop Dogg at Comedy Central’s “Roast of Justin Bieber,” and reportedly experienced a gentle, but pleasant, buzz.

“Snoop must have smoked 10 giant fat blunts, and I inhaled all that smoke,” she told the New York Times in 2020. “I felt really good.”

Then she learned more about cannabis as the pair shot three seasons of “Martha & Snoop's Potluck Dinner Party,” which first aired in 2016.

“I’m not a user of cannabis but then I got very interested in not only cannabis but also in hemp and the derivatives,” she told CNBC in 2021.

Potluck, indeed, and Martha’s bringing the pie-flavored CBD.

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