Super Bowl winner and NFL Hall of Famer Brett Favre recently announced he would be the public face of a new CBD company, Green Eagle.
Favre is now 50, and after one of the longest careers in the sport as quarterback for the Green Bay Packers, Minnesota Vikings and other teams, he has decided to use his fame to teach his fans about the wonders of CBD.
“I’ve turned down a lot of endorsements over my career simply because it just wasn’t a good fit,” Favre told FOX Business. “But this was a product that I could relate to because it works. I’ve tried it, it’s drug-free, and I can certainly speak volumes about what pain pills can do to you. Any alternative to addictive pain relief, I’m for, and this is one of them.”
CBD has grown wildly popular in the time since industrial hemp was legalized at the end of 2018. Willie Nelson, Rob Gronkowski, Martha Stewart, Snoop Dogg and others have jumped on board the CBD hype train.
People love to use CBD for their chronic pain, inflammation, anxiety, and other uses. Only one prescription CBD drug has been approved by the U.S. Food and Drug Administration but its use in the nutritional supplements and wellness sectors is nearly ubiquitous.
“People know my story,” Favre said, according to Forbes. “I think this is a perfect fit for me and it works. But people have to try it for themselves. Don’t take my word for it.”
While CBD promotion is popular for athletes and other celebrities, but hemp’s other uses tend to get less attention.
Even more uses have been developed for industrial hemp beyond the CBD oil and clothing. The fibers have long been used in textiles, rope-making and ship-building.
Some hemp innovators even use the substance for construction material, including in methods such as hempcrete, a cutting edge renewable construction resource.
For more traditional recovery-based CBD oils, topical lotions and tinctures like those sold by Green Eagle, celebrity star-power is more useful than gimmicky products or newfangled uses.
“We couldn’t think of anyone better to work with to mirror the ethos and mission of Green Eagle than Brett Favre, a tough guy who represents passion, endurance and perseverance,” said Green Eagle CEO Joseph Smadja, according to Forbes.