Over the last decade, the cannabis and hemp markets have experienced remarkable evolution—from prohibition to mainstream acceptance. As regulatory clarity emerges and consumers seek functional, natural wellness solutions, few categories are seeing more excitement than low-dose THC.
At the center of this movement stands Nothing But Hemp, a Minnesota-based company known for premium products, transparency, and consumer education. And from January to June 2025, our growth speaks volumes—not just in numbers, but in direction, adaptability, and national relevance.
Online Sales Surge by 159%: A Dual-Engine of Local and National Momentum
In the first half of 2025, our website sales increased by 159% year-over-year—a significant and strategic win. What’s behind this surge? Two powerful, complementary forces:
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National expansion, fueled by targeted digital outreach, media coverage, and word-of-mouth around our effect-driven low-dose THC products.
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Local market evolution, with Minnesotans increasingly shifting from in-store discovery to online reordering, thanks to same-day delivery options via DoorDash and local partners.
This is the kind of omni-channel behavior we anticipated and planned for. Consumers want products when they want them—without sacrificing trust or safety. Our website became not just a sales tool, but a dependable follow-up destination after a trusted in-store experience.
Retail Performance Holds Strong: Education First, Purchase Later
Even as digital sales surge, Nothing But Hemp’s retail stores continue to serve as critical education centers. Consumers in the cannabis category are unique—they want to understand what they’re using. They ask about cannabinoids. They compare terpenes. They inquire about effects. That’s where our retail staff shine.
This human touch has kept our in-store retail performance stable, even as digital channels grow. Combined with web, our total direct-to-consumer (DTC) sales rose 5% compared to the same period in 2024.
Is 5% a lot? Absolutely. In a maturing, increasingly competitive cannabis space, any year-over-year growth—particularly in high-margin DTC—is a major positive indicator. It signals:
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Repeat business and loyalty
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Success in customer education and retention
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Smart marketing and channel balance
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Operational scalability
Especially when wholesale channels are flattening (as we’ll explain next), this 5% DTC growth represents meaningful long-term health.
Minnesota Wholesale Sales Flat—But Big Accounts Just Signed On
While our wholesale sales in Minnesota have remained flat through the first half of 2025, that topline number doesn’t tell the full story.
The market is indeed more competitive, with a growing number of brands entering the low-dose THC space and vying for shelf space. But amid that challenge, Nothing But Hemp has secured major new retail accounts, including:
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Coborn’s
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Fresh Thyme Market
These large regional chains represent a significant expansion of our retail footprint, and while the revenue impact hasn’t yet reflected in early 2025 numbers, the stage is set for strong wholesale performance in the second half of the year.
We’re continuing to support over 400 Minnesota stores and are optimistic about reigniting growth in the wholesale channel through strategic partnerships, better merchandising, and a renewed focus on education at the retail level.
Nothing But Hemp Now in Over 400 Minnesota Stores
Our wholesale flatline doesn’t tell the whole story—our reach has never been wider.
As of mid-2025, Nothing But Hemp products are available in over 400 retail locations in Minnesota, including:
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Liquor stores: A fast-growing channel as low-dose THC competes directly with alcohol for social use.
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Municipal liquor stores: Offering trusted, vetted options for local shoppers.
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Retailers on DoorDash: Enabling fast, same-day delivery of THC products—a convenience once unheard of in the industry.
These access points reflect the evolving preferences of consumers who now expect cannabis products to be as easy to buy as wine or wellness gummies. We’ve made sure they can do exactly that.
50% of Sales Now Come from Outside Minnesota
One of the biggest milestones of 2025 so far: half of our total sales now originate from outside Minnesota.
This isn’t because our home market has shrunk—far from it. Minnesota sales have remained strong. Instead, this is the result of national brand recognition, successful campaigns, and a rising appetite for safe, accessible, low-dose THC products across the U.S.
We’ve shipped to almost every legal hemp state. We’ve expanded our fulfillment capacity. And we’re continually refining our product line to meet consumer demands around wellness, functionality, and flavor.
Why This Growth Matters—Beyond the Numbers
Let’s zoom out. What do all these numbers really mean?
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A 159% increase in online sales means we’ve cracked the code on building digital trust and convenience at scale.
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5% DTC growth means that even as competition intensifies, our customers are loyal, our model is balanced, and we’re retaining buyers.
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Flat wholesale in a crowded market is not a weakness—it’s a sign of strong baseline demand in the face of saturation.
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400+ stores in Minnesota shows that local access, education, and brand presence remain vital.
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50% national sales means we’re no longer just a Minnesota brand. We’re a national cannabis leader.
Together, these figures show resilience, adaptability, and a strategy that’s built for long-term sustainability—not short-term hype.
What’s Next for Nothing But Hemp
We’re just getting started.
For the remainder of 2025, we’re focused on:
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Reenergizing wholesale with new merchandising tools, flavor formats, and seasonal activations
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Expanding same-day delivery into more cities across Minnesota and select national test markets
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Launching new formulations that blend cannabinoids with functional botanicals—from energy to sleep to intimacy
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Educating consumers through interactive content, quizzes, and in-store events
We believe that the next phase of cannabis growth will be shaped not just by legality—but by trust, consistency, and functional performance. And we plan to lead that charge.
In Summary: Key Performance Highlights (Jan–June 2025)
| Metric | Performance |
|---|---|
| Website Sales | +159% |
| Total DTC (Web + Retail) | +5% |
| MN Wholesale Sales | Flat |
| Innovation Score | 10 out of 10 |
| Retail Access in MN | 400+ stores |
| National Reach | Rapidly expanding across U.S. |
🌿 Final Thought: Built in Minnesota. Growing Everywhere.
At Nothing But Hemp, our mission has always been about more than product. It’s about access. It’s about education. It’s about trust.
Our story began in Minnesota—with a vision to offer clean, trusted cannabis products that empower wellness and lifestyle. Today, that vision is thriving online, in-store, and across the country.
And tomorrow? We’ll keep growing—with you.
