Sports Illustrated gets into the CBD trade

Sports Illustrated gets into the CBD trade

As more and more companies and entrepreneurs get involved with cannabis manufacture and retail, familiar names seem to pop up in the industry where one least expects them.

Most recently, that familiar name is popular athletics magazine Sports Illustrated. Oddly enough, the forces behind that publication are cashing in on its popularity and name recognition to break into the rapidly growing hemp trade.

The company will be working with a dedicated CBD manufacturer to bring 500 mg CBD offerings to customers.

The Authentic Brands Group owns Sports Illustrated. [1]

“Sports Illustrated has been at the forefront of sports and culture for over 65 years and is a name that resonates with the athlete and fan in all of us,” Daniel W. Dienst, vice chairman at ABG, told The Big Lead.

“We are excited to partner with Sentia, a leader in the wellness industry, as we continue to expand the Sports Illustrated brand and create trusted, high-quality consumer products.” [1]

The Sports Illustrated and Sentia products have seen limited releases, but will see a more complete and wide-reaching rollout later in 2020. [2]

“As we continue to develop products for active, health-conscious individuals who understand that there is so much more to sport than the game itself, it became clear that Sports Illustrated was the perfect brand to partner with,” said Amy McClintick, COO, Licensed Brands Division of Sentia Wellness.

“We are excited to see the initial response from consumers and cannot wait for the full rollout of complementary products later this year.” [2]

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